Feb 10, 2026
Global Digital Leader Kevin Buerger Appointed CCO of Crossfill to Drive AI Visibility Growth
Former Jellyfish and Incubeta executive joins Crossfill to scale Generative Engine Optimization as brands adapt to AI-driven discovery
Today we are announcing the appointment of Kevin Buerger as Chief Commercial Officer at Crossfill! A seasoned executive with nearly three decades of experience scaling global marketing organizations, Buerger will oversee the company’s global commercial strategy and revenue operations as brands increasingly pivot toward AI-driven discovery.
“Generative Engine Optimization (GEO) is the new SEO. I joined Crossfill to bring clarity to AI-driven discovery, a space where most brands are currently invisible.”
Kevin Buerger
Chief Commercial Officer at Crossfill
Buerger’s career is defined by his ability to lead agencies and brands through seismic shifts in the digital landscape. He most recently served as CEO of Incubeta US and previously spent over a decade as Managing Director | Global Chief Growth Officer at Jellyfish. At Jellyfish, Buerger founded the U.S. division and played a central role in the firm’s global expansion, helping grow the company to more than 2,500 employees across 40 offices and establishing it as one of the world’s premier Google partners. His experience is further grounded by early career roles in strategy and marketing at Disney, The Washington Post, and Reed Elsevier.
Crossfill provides a comprehensive platform for brands to monitor, benchmark, and improve how they are represented by Large Language Models (LLMs) such as ChatGPT, Perplexity, and Google Gemini. As traditional search evolves into AI-generated answers, we helps brands understand where they are included, excluded, or misrepresented across generative experiences that increasingly shape consumer decisions.
Buerger is based in Maryland and will lead Crossfill’s commercial growth strategy across global markets.
About Crossfill
Crossfill is an AI Visibility Platform that helps brands understand and improve how they appear across generative AI search experiences. By revealing how AI systems describe, rank, and recommend brands, Crossfill enables marketing teams to optimize their presence across the AI customer journey through Generative Engine Optimization (GEO) with data-driven insight and measurable impact.