Crossfill Privacy Policy

Effective Date: Nov 19th 2025
Last Updated: Nov 19th 2025

Welcome to Crossfill.com (“Crossfill,” “we,” “our,” or “us”).
Your privacy matters to us. This Privacy Policy describes how we collect, use, share, and protect your personal information when you visit our website, use our products or services, or otherwise interact with us.

By accessing or using Crossfill.com, you agree to the terms of this Privacy Policy. If you do not agree, please discontinue use of our services.

  1. Who We Are
    Crossfill, Inc. is a U.S.-based technology company specializing in Generative Engine Optimization (GEO) — optimizing AI engines for accuracy, visibility, and alignment.

Our headquarters is located at:
Crossfill, Inc.
785 Castro Street, Suite C, Mountain View, CA 94041
If you have privacy-related questions, contact us at: privacy@crossfill.com

  1. Information We Collect
    We collect information necessary to provide, improve, and secure our services.

A. Information You Provide Directly
Account Data: Name, email address, company name, password, and other registration details.
Payment Details: Billing address, payment information (processed securely via third-party providers such as Ramp, Stripe, or QuickBooks Online).
Communications: Information shared through forms, email, or chat (e.g., inquiries, feedback, support).
User Content: Files, datasets, or prompts uploaded or generated through our services.
B. Information We Collect Automatically
Device & Usage Data: IP address, browser type, operating system, device identifiers, referring URLs, pages viewed, timestamps.
Cookies & Tracking: We use cookies and analytics technologies to personalize experiences, remember preferences, and measure engagement. You may adjust cookie settings through your browser or our Cookie Preferences Center.
C. Information From Third Parties
We may receive data from:

Authentication providers (e.g., Google, Microsoft) for social login.
Analytics vendors (e.g., Google Analytics, Mixpanel).
Business partners and integrations helping deliver or promote our services.
3. How We Use Your Information
We use personal information for purposes including:

Providing and personalizing our products and services.
Processing transactions and sending confirmations or invoices.
Communicating about service updates, new features, or promotional offers.
Analyzing usage trends to improve performance and user experience.
Protecting against fraud, abuse, and security threats.
Complying with legal, accounting, or contractual obligations.
4. How We Share Information
We may share information we collect for legitimate business and operational purposes, as described below. This section applies only to information Crossfill collects and controls for its own purposes, not Customer Data that we process on behalf of customers (see Section 6).

4.1 Service Providers
We share information with trusted third-party vendors who perform services on our behalf, such as:

hosting and infrastructure providers
analytics providers
customer support tools
communications and email delivery platforms
security and monitoring tools
These providers may access personal information only to perform tasks for us and are contractually obligated to protect it.

4.2 Business Operations and Security
operate, maintain, and improve the Services
prevent fraud, misuse, or security threats
enforce our agreements, policies, and terms
4.3 Corporate Transactions
We may share or transfer information in connection with:

a merger
acquisition
financing
sale of assets
or similar transaction
If a transaction occurs, we will maintain confidentiality protections for your information.

4.4 Legal Compliance and Protection
We may disclose information if required to:

comply with applicable law, regulation, subpoena, or legal process
protect Crossfill’s rights, property, or safety
prevent or investigate potential violations of law or misuse of the Services
Where legally permitted, we will provide notice before disclosing information and take reasonable steps to limit what is disclosed.

4.5 Aggregated or De-Identified Information
We may use and share aggregated or de-identified information that does not identify any individual. We may use this information for:

internal analytics
industry research
product improvement
security enhancement
This information cannot be used to identify you.

4.6 No Sale of Personal Information
Crossfill does not sell personal information, share it for cross-context behavioral advertising, or use Customer Data for advertising or marketing unless explicitly permitted by you.

  1. Information We Process on Behalf of Customers
    Crossfill provides software and data-processing functionality to business customers. In providing these Services, Crossfill may process data, content, or other information submitted by our customers or their authorized users (“Customer Data”).
    Crossfill processes Customer Data solely on behalf of and under the direction of the customer, in accordance with the applicable customer agreement. Crossfill does not use or disclose Customer Data for its own independent purposes, except as necessary to provide and secure the Services, comply with law, or prevent fraud or misuse.
    If your information has been submitted to Crossfill by one of our customers, any questions or requests regarding that data should be directed to the relevant customer (the data controller).

  2. Cookies and Tracking Technologies
    Crossfill uses cookies and similar technologies to help operate, secure, and improve our website and Services, including:

Essential cookies that enable core functionality.
Analytics cookies that help us understand how visitors use our site.
Preference cookies that remember your settings and choices.
You can manage or disable cookies through your browser settings.

When you visit or log in to our website, cookies and similar technologies may be used by our online data partners or vendors to associate these activities with other personal information they or others have about you, including by association with your email. We (or service providers on our behalf) may then send communications and marketing to these emails. You may opt out of receiving this advertising by visiting https://app.retention.com/optout.

  1. Data Retention
    We retain your personal information only as long as necessary to:

Provide and maintain services;
Meet legal, contractual, or security obligations;
Resolve disputes and enforce agreements.
Afterward, data is securely deleted or anonymized.

  1. Data Security
    We use industry-standard safeguards such as encryption, secure storage, and access controls.

Despite these measures, no online service can guarantee absolute security. If you suspect unauthorized access, please contact us immediately at security@crossfill.com.

  1. International Data Transfers
    Your information may be processed in the United States or other jurisdictions where our service providers operate.

  2. Your Rights and Choices
    Because Crossfill is a U.S.-based company that primarily serves business customers, your rights regarding personal information will depend on the laws applicable to you. Regardless of your location, we provide the following baseline rights to all individuals whose information we collect for our own business purposes:

10.1 Access and Updates
You may request access to the personal information we maintain about you or request that we update or correct information that is inaccurate or incomplete.

10.2 Deletion
You may request that we delete personal information we have collected from you, subject to certain business and legal exceptions (for example, where retention is required to comply with law, maintain security, or complete a transaction you initiated).

10.3 Communication Preferences
You may choose to opt out of receiving promotional emails from us by using the unsubscribe link provided in those emails or by contacting us directly. You may continue to receive non-promotional communications related to your account or ongoing services.

10.4 Cookies and Tracking Controls
You may manage cookies through your browser settings. If we implement a cookie consent tool, additional choices will be available through our Cookies Settings page.

10.5 Customer Data (Data We Process on Behalf of Customers)
If your information was submitted to Crossfill by a customer of ours (e.g., your employer or another organization), any requests to access, correct, or delete your information should be directed to that customer. We act only as a service provider or processor for Customer Data and cannot fulfill such requests directly.

10.6 How to Exercise Your Rights
To submit a request or ask questions about your personal information, contact us at: privacy@crossfill.com

We may request additional information to verify your identity before processing your request. We will respond within a reasonable timeframe consistent with U.S. privacy practices.

Summary of Key Roles
Type of Data Crossfill’s Role Purpose of Processing
Website visitor data, inquiries, analytics, cookies Controller To operate, improve, and market Crossfill’s own Services
Customer Data submitted to the Crossfill platform Processor (on behalf of the customer) To provide and support the contracted Services
11. Children’s Privacy
Our services are not directed at children under 13 (or under 16 in the EU).

We do not knowingly collect personal data from minors.

If you believe a child has provided information to us, contact us at privacy@crossfill.com for immediate removal.

  1. Automated Decision-Making and Profiling
    Crossfill does not use personal data for fully automated decision-making that produces legal or similarly significant effects on individuals.

If this changes, we will update this Policy and provide opt-out options.

  1. Changes to This Policy
    We may update this Privacy Policy periodically to reflect business or legal changes.

The “Effective Date” above indicates the latest revision.

Continued use of our services after any update constitutes acceptance of the revised terms.

  1. Contact Us
    If you have any questions, complaints, or requests regarding this Privacy Policy or your personal information, please contact us at:

privacy@crossfill.com
www.crossfill.com/privacy-policy
Crossfill, Inc., 785 Castro Street, Suite C, Mountain View, CA 94041

Crossfill

Crossfill shows you how AI describes your brand, where visibility is slipping to competitors, and what to optimize — so you convert high-intent AI demand into meaningful revenue.

Crossfill

Crossfill shows you how AI describes your brand, where visibility is slipping to competitors, and what to optimize — so you convert high-intent AI demand into meaningful revenue.